Listen To Your Website Visitors 24/7
A survey that offers continuous, real-time customer comments is a very valuable resource. Companies who deploy a site intercept survey on their website and collect survey data for an extended time...
View ArticleWhat’s in a Picture?
This picture is intended to illustrate the flexibility of our WARP survey technology. It shows four different types of surveys running concurrently on the same site. Each survey serves a different...
View ArticleDynamic Forms As Easy as 1 2 3
WA(RP)® was designed primarily to facilitate online market research, but we quickly realized that it had a vast array of possible applications. We knew there was a category of DIY tools that primarily...
View ArticleAmplifying the Customer’s Voice — so the CEO Can Act on It
CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics. We suggest, however, that they could profit more by installing feedback review as a part of...
View ArticleOnCue®…It’s got teeth
We’ve got something new coming, and we know you’re going to love it. Oncue is a brand-new product that provides enterprise-level research features to websites of all sizes. It also works great with...
View ArticleGet rid of (or at least modify) those Net Promoter and Satisfaction scores
Stop the presses! Jiffy Lube has, according to Ad Age, made a startling discovery. Jiffy Lube’s Net Promoter Score (NPS), the metric touted as “the one number you need to grow,” was not actually...
View ArticleThe Logic Behind an Online Survey
In a previous post, we discussed best practices with constructing an online survey in which we outlined basic guidelines and goals, including: Understanding survey objectives Understanding and using...
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